NYtimes.com | The Simple Nudge That Raised Median Donations by 80%

A start-up used the Hebrew word “chai” and its numerical match, 18, to bump up giving amounts. What magic number would do the same for you?


SEPTEMBER 16, 2023


New York Times interviewed Islamic Relief USA president Anwar Khan for an article about philanthropy, and a new innovative tool to increase donations.


Read the full article on NYtimes.com.


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