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There are some bright spots in the GivingTuesday fundraising report, released by the Fundraising Effectiveness Project, a research effort of the Association of Fundraising Professionals Foundation for Philanthropy and GivingTuesday.
Importantly, although the pool of donors shrunk in the first half of 2022, the dollars contributed increased 6.2 percent as major donors stepped up. At the same time, the increase in large donor contributions was outpaced by second-quarter inflation rate of about 8.5 percent.
“Recaptured donors” — people who at one point had given to an organization, but not in the most recent reporting period — grew by 6.3 percent.
That group likely includes people who supported a charity in a surge of pandemic giving in 2020, as well as those who paused their charitable donations during the first two years of the pandemic and gave again this year, according to Lori Gusdorf, executive vice president of the Association of Fundraising Professionals group, said in a news release.”