The following is an excerpt from an article posted on the George Mason University School of Business News website in June 2017:
“Students who registered for the “Marketing in the Non-profit Sector” course this spring were ready for a challenge. For many, it would be their first time working with a client and presenting marketing solutions. All of the students had to present solutions to overcome the challenges that their client, Islamic Relief USA (IRUSA) is facing due, in part, to the country’s current political climate.
“We are an inclusive 501(c)3 humanitarian organization, meaning that our mission to serve those in need is open to anyone who needs help. However, because of our name, Islamic Relief USA, a perception among many out there is that we are here to serve only Muslims; that we only employ Muslims; that our donors are only Muslims,” said Reem El- Khatib, IRUSA marketing manager.
In fact, IRUSA provides relief— including food, education, water and sanitation, emergency response, and aid for refugees—at home and abroad to all in need, regardless of gender, race, or religion. ”
Read the full post on GMU School of Business News